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Program Considerations
Low cost marketing
When considering the cost of an in-house program
versus a teleservices agency, there is simply no comparison. The
amount of savings per qualified call when using ABT is what keeps
our clients coming back.
List of names
Do you have a list of qualified names to call?
If not, you could waste a lot of money on 'cold calling' people
that are not interested. A qualified list of names will save you
time and money.
What is a qualified name? This is a person that
may have an interest in the product or service you're offering.
You can obtain a good list of potential buyers from a reputable
list broker. You can request specific demographic and psychographic
qualifications to match your existing customers. For example,
you may know that your existing customers have a certain household
income, and fall within certain age categories. They may be homeowners
with identifiable hobbies. The more information you have about
your customers and potential customers, the more successful your
campaign will be.
Small / Large scale
Do you have enough names to make calling productive?
Generally, teleservices companies have a minimum-calling hourly
amount. We have a 50-hour calling minimum at ABT, which usually
equates to approximately 1,000 names. A minimum is required due
to the amount of time and effort required to prepare a program
for our calling floor. Plus, this amount of time gives us an opportunity
to make adjustments or improvements to the campaign. It also allows
us to call through the names 2-3 times and reach a 60%-70% penetration
level.
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